Case Study: Snapple “Natural Resources” —Promotional

Role: Designer / Production

Project Type: Conceptual Beverage Promotional

Goal: Reimagine a legacy Snapple ad into a modern, elemental visual that positions the brand as a refreshing, nature driven beverage experience.

Project Overview This conceptual piece modernizes Snapple’s classic “Natural Resources” campaign by reframing each flavor as a symbolic element — Sun, Earth, Fire, Rain, Moon. The original surreal landscape is replaced with a cleaner, retro modern composition that highlights the bottles as elemental icons. The goal was to create a premium, contemporary visual that feels fresh, symbolic, and brand forward, while still honoring the playful personality Snapple is known for.

Problem The challenge was to create the elemental storytelling while building a piece with modern spacing, typography, and illustration that people would hold on to.

Solution I designed the piece using a retro modern hybrid style: • Clean flat vector reinterpretations of the five elements • Simplified bottle presentation with modern color blocking • A balanced grid that gives each element room to breathe • Updated copy that reinforces the “natural resources” theme • A refined Snapple brand tone that feels premium and intentional The headline — “Refresh your natural resources.” — remains the emotional anchor, now supported by a cleaner, more contemporary visual system.

Process I began by analyzing the original ad’s strengths — the elemental theme, the bottle lineup, and the playful brand tone. From there, I explored modern beverage advertising references to understand how brands use minimalism, color, and symbolism to communicate flavor. I rebuilt each element (Sun, Earth, Fire, Rain, Moon) as a flat vector icon, then designed a layout that balances the bottles, the headline, and the elemental system. Typography was refined to feel clean and editorial, while color choices were softened to create a premium, nature inspired palette. The final composition blends symbolic storytelling with modern beverage aesthetics.

Tools Photoshop Illustrator

Outcome The final promo delivers a fresh, symbolic, emotionally driven message that positions Snapple as more than a beverage — it’s a collection of natural elements you can drink. The combination of modern illustration, premium typography, and elemental storytelling creates a memorable visual.